Location: United States of America
Description:
This position is located in San Francisco, CA and relocation to that area will be required. Relocation assistance is available for qualified individuals who will require it.
The Search Engine Optimization Analyst performs analysis of search engine optimization (SEO) program, develops best practice standards, and integrates Esurance SEO alongside other acquisition channels.
Responsibilities:
- Maintains comprehensive knowledge of best practices including all areas of search marketing
- Audits existing practices and processes to ensure site is accessible, user friendly and aligned with brand positioning
- Coordinates with cross-functional teams to ensure standards compliance including training members on principles
- Project manages SEO initiatives including designing projects, writing requirements, analyzing channel interaction, and advising on budget allocation; Estimates projects return on investment for prioritization with other Esurance initiatives
- Analyzes revenue generation from SEO activities including both customer acquisition and site monetization
- Analyzes customer lifetime value of SEO acquired customers
- Reports on SEO performance, including measuring project return on investment
- Provides analytic and campaign management support for testing and optimization of direct marketing initiatives
Qualifications:
- Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
- Demonstrated ability to manage relationships with both internal and external customers.
- Demonstrated ability to work effectively under pressure and within a collaborative team oriented environment using sound judgment in decision-making.
- Excellent presentation and communication skills both oral and written; Technical writing experience preferred.
- Strong analytical and problem solving skills.
- Demonstrated advanced proficiency with Microsoft Office products (Excel) required.
- Demonstrated subject matter expertise in search engine optimization.
- Vocabulary for and topical understanding of web technologies and topics (HTML, W3C validation, javascript and CSS) preferred.
Experience / Education:
- Bachelor’s degree in computer science, technical writing, related field, and/or equivalent education required.
- Four or more years of search engine optimization/search engine marketing and project management experience.
- Background with online marketing, customer acquisition, website editing, web mastering and/or development preferred.
- Project management certification (e.g. Project Management Institute) preferred.
Physical Demands and Work Environment:
Representative of those that must be met by an employee to successfully perform the essential functions of this job. Must be able to operate a PC and sit for extended periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
