Tagged: optimizer

Our digital agency does the hard work of finding the sweet spots for PPC and Facebook media campaigns–optimizing to required CPLs, CPAs and growing traffic through smart media management.
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We are looking for a proven whiz, primarily in PPC who has the chops to work as part of a new virtual agency concept that incorporates digital analytics, search marketing, social media and performance marketing. It’s a one-of-a-kind company in Los Angeles and run by three digital veterans who know how to spot talent.
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This is initially a part-time job with appropriate compensation for a mid-career PPC professional. Your manager is a Google Certified Professional in both AdWords and Analytics, so be prepared to answer the tough questions during our telephone interview.
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Requirements:
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- 2 years full-time or near full-time experience with Google AdWords (search, content, mobile, remarketing), Bing
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- Experience with AdWords Editor, Microsoft campaign management tools
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- Solid spreadsheet-based performance analysis capabilities
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- Smart campaign organization, ad copy writing, URL tagging
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- Experience with Facebook ads and multivariate optimization
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Plusses (which come with higher comp):
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- Expert at Excel data manipulation
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- Expert at multivariate testing concepts (such as through Google Website Optimizer)
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- Expert at campaign performance troubleshooting
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- Expert at content network and placement targeting
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- Expert at Google remarketing
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- Expert at Keyword list and state-of-mind-map development
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No coding work expected except for destination URL querystring tagging for information passthrough to landing pages.
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Not looking for outside firms; want to have a part-timer who may in fact be interested in moving to full time in our virtual agency.
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